Crafting visual storytellingdesigns
for the digital world.
Visual Designer
Creative Branding
Marketing Strategist
Dog Mom
Denise Son
Featured Email Marketing Campaign
Email Onboarding Series
The Email Onboarding Series was built on three core pillars: awareness, engagement, and conversion.
This campaign operates through an automated user-centric program, strategically designed to educate and guide new leads towards key actions, enhancing long-term subscriber satisfaction.
Featured White paper
What happens to specialization when AI makes expert knowledge instantly accessible?
The rise of the Supergeneralist in the AI-driven workplace
In partnership with Cielo and HRO Today, I authored a global research report backed by insights from 300+ senior HR executives across North America, EMEA, and APAC.
The whitepaper introduces the Supergeneralist, a new class of talent that bridges cross-functional gaps, orchestrates specialists, and applies critical human judgment where technology falls short.
Featured Infographics
TA Operating Models Evolution
This illustration reimagines how Talent Acquisition (TA) operating models have evolved from a fragmented, legacy workflow to a seamless, AI-supported, human-centric model.
Systems Designs & UI Libraries
Campaign Strategy & Creative Execution
Strategic Communication Design - Decks, Infographics, White Papers
Illustrations & Narrative Graphics
