Nice to Meet You,
Hello! I'm Denise Son, a visionary visual designer specializing in purposeful and impactful design. With five years of experience in digital design and hands-on expertise in creative marketing operations, I seamlessly blend creativity with strategy to bring a fresh, innovative perspective to the digital landscape.
Who is Denise Son?
My journey began at Arizona State University, where I graduated with a Bachelor of Science in Graphic Information Technology from the Ira A. Fulton Schools of Engineering. My concentration in Digital Design, along with a secondary concentration in Business, provided me with a strong foundation in both technical and strategic aspects of design.
Throughout my career, I have been dedicated to crafting designs that not only captivate visually but also uplift communities through compelling narratives. By prioritizing intentionality and inclusivity, I aim to connect global audiences with meaningful visual assets. My diverse skill set spans digital marketing, UX design, and visual design, enabling me to spearhead comprehensive marketing campaigns alongside cross-functional teams.
In my most recent role as a lead designer, I drove client growth by crafting digital presentations for key stakeholders, merging data insights with new webpage designs to launch AI products and services. My commitment to brand ownership included routine maintenance of Umbraco and Frontify webpages, enhancing communication within the broader marketing team by streamlining digital resource accessibility.
I thrive on challenging the norms of "good design" and rethinking our approach to market research. Every design I create is imbued with intention and purpose, pushing the boundaries of what’s possible in the digital design realm.
Life’s better with Chips
If you had asked six-year-old me what she wanted most in the world, she would have said a Golden Doodle named Chips.
Fast forward to adulthood, and with my very adult money, I brought home the most loving doodle in existence and named him Chips.
It happened unexpectedly one day. I wasn't planning on getting a dog in my 20s; everyone kept telling me that my 20s were for traveling and finding myself. But then one day, I went on Puppy Finder just to "browse" for my dream dog. I couldn't help it—I fell in love with the sweet smile of my soon-to-be goofy boy. I had to see him for myself, so I drove two hours to meet him. The moment I laid eyes on Chips, I fell in love with this sweet, curly-haired puppy. It was the love I knew I needed in my 20s.
Chips became my passenger prince, my silly boy, and my adventure buddy. Before I knew it, my world and my adventures revolved around this smiley boy. The craziest thing is that he will never know how much I love him and how he changed my life. My weekends and days are spent cuddling, cooking, and taking this goofy boy everywhere with me. He is my soul dog and the reason I see so much color in this world.